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Are operators getting player rewards wrong?

Lazar Agatonovic Player rewards have long been a cornerstone of online casino marketing. Free spins, loyalty bonuses, deposit matches are familiar tools operators lean on to attract and re-engage their customers. Sure, they can spike activity, but players can become bonus blind. The impact fades as quickly as it arrives, putting long-term loyalty at risk. ...
Nikolaus Beier

2026 FIFA World Cup: Plan Now, Profit Later

With 48 teams, 104 matches, and a stage that spans across the United States, Canada, and Mexico, the World Cup will offer more opportunities to engage fans than ever before. For betting and gaming operators, that means one thing – it’s time to ...
Dirk Camilleri

iGaming Lottery: A New Draw for iGP

iGP, the full-service iGaming technology and solutions provider, has taken another bold step in its evolution with the launch of iGaming Lottery, a digital secondary lottery and raffle solution that expands the company’s reach into one of ...

GO Intel: How Agile Intelligence Creates a Competitive Edge

Liam Hoofe, GO Intel Content Strategist Keeping up to speed with regulatory shifts in the betting industry can be exhausting, to say the least. Goalposts ...

Sustaining Success in Latin America’s Gold Rush

Copy of GameOn A 360° View on iGaming Marketing 2 125x85 c Brazil, Mexico, Peru, Argentina, Colombia, Chile - Latin America has a hugely exciting online gaming market with ...

A Century of Heritage with a Digital-First Future

James Arnold, CEO of The Pools The Pools has been part of British football culture for over 100 years. How do you balance that legacy with the ...

TaDa Gaming: Walking on the wild side with Fortune Zombie 2 at G2E

Arthur Lee copy 125x85 c Following the successful launch of Fortune Zombie, a shooting game designed specifically for the U.S. market, TaDa ...

The Ryder Cup: A gateway to new golf bettors

Gareth Crook scaled 125x85 c As the Ryder Cup heads to Bethpage Black for 2025, Gareth Crook, SVP of Sports at Pragmatic Play, explores how ...

Maximising first-time deposits through smarter personalisation

Sonny Cott - beBettor Sonny Cott, Chief Operating Officer at beBettor, explores how UK-facing operators can boost gross gaming revenue ...