Pulse
BETBY: the silent power of UX
Aglaja Geta, Head of UX & Analytics at BETBY, has spent more than a decade turning behavioural data into design that not only looks good, but builds trust and drives retention.
Aglaja outlines how sportsbooks can evolve to meet today’s demands while preparing for tomorrow’s challenges.
The iGaming industry in 2025 is defined by a ...
FlexPlay’s vision for the next generation of casino platforms
Designed to evolve alongside its partners, FlexPlay’s new casino platform combines advanced customisation, data-driven insights and seamless aggregation. Aleksandra Artemova, CEO, discusses how flexibility and scalability lie at the heart ...
Abelson Sports: Asian betting shifts toward player props and basketball
From regulation challenges to the rise of basketball and esports, Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, highlights how local preferences and growing demand for player props are reshaping engagement across Asia. Jeevan, ...Habanero: betting big on Africa
From South Africa’s feature-rich demand to Kenya’s love of simplicity, Habanero is shaping its games and ...
Show-Me The Money: why Missouri’s sports betting market is built to thrive
On December 1, Missouri will join the club of U.S. sports betting states. The Show-Me State will become the 39th ...
MelBet’s Partners & Affiliates: building a connected ecosystem
Fresh from signing a high-profile agreement with UFC legend Kamaru Usman, G3 sits down with Anastasiia Shcherbyna, ...
Roundtable: when innovation moves too fast
Recent years have witnessed a period of remarkable growth for the iGaming industry. The emergence of new ...
Attracting and retaining talent in iGaming
As salaries slip down the list of employee priorities, iGaming professionals are seeking growth, purpose and ...
TaDa to celebrate year of successful European growth at SiGMA Rome
With a raft of new licences and certifications, successful entry to North America, and multiple new client ...
